Rafinejad, Dariush, 1943-
Innovation, product development and commercialization case studies and key practices for market leadership / [electronic resource] : Dariush Rafinejad. - Ft. Lauderdale, Fla. : J. Ross Pub., c2007. - xxvii, 403 p. : ill.
Includes bibliographical references and index.
High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Product management.
New products--Marketing.
Electronic books.
HF5415.15 / .R32 2007eb
Innovation, product development and commercialization case studies and key practices for market leadership / [electronic resource] : Dariush Rafinejad. - Ft. Lauderdale, Fla. : J. Ross Pub., c2007. - xxvii, 403 p. : ill.
Includes bibliographical references and index.
High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2012.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Product management.
New products--Marketing.
Electronic books.
HF5415.15 / .R32 2007eb