Baran, Roger J. 1945-
Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. - Student ed. - Mason, Ohio : Thomson/South-Western, c2008. - xvi, 511 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0324322380 (Student ed.) 9780324322385 (Student ed.)
2006908267
Relationship marketing--Textbooks.
Customer relations--Management--Textbooks.
HF5415.55 / .B36 2008
Principles of customer relationship management / Roger J. Baran, Robert J. Galka, Daniel P. Strunk. - Student ed. - Mason, Ohio : Thomson/South-Western, c2008. - xvi, 511 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0324322380 (Student ed.) 9780324322385 (Student ed.)
2006908267
Relationship marketing--Textbooks.
Customer relations--Management--Textbooks.
HF5415.55 / .B36 2008