Strauss, Steven D., 1958-
The big idea how business innovators get great ideas to market / [electronic resource] : Steven D. Strauss. - Chicago : Dearborn Trade Pub., c2002. - x, 229 p.
Includes bibliographical references (p. 221-222) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
New products--Marketing.
Electronic books.
HF5415.153 / .S768 2002eb
658.5/75
The big idea how business innovators get great ideas to market / [electronic resource] : Steven D. Strauss. - Chicago : Dearborn Trade Pub., c2002. - x, 229 p.
Includes bibliographical references (p. 221-222) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
New products--Marketing.
Electronic books.
HF5415.153 / .S768 2002eb
658.5/75