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The big idea

by Strauss, Steven D.,
Additional authors: ebrary, Inc.
Published by : Dearborn Trade Pub., (Chicago :) Physical details: x, 229 p.
Subject(s): New products -- Marketing. | Electronic books.
Year: 2002
Online resources:
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Includes bibliographical references (p. 221-222) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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