Marich, Robert.
Marketing to moviegoers a handbook of strategies and tactics / [electronic resource] : Robert Marich. - 3rd ed. - Carbondale : Southern Illinois University Press, c2013. - xi, 417 p. : ill.
Includes index.
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Motion pictures--Marketing.
Motion pictures--Distribution.
Electronic books.
PN1995.9.M29 / M37 2013eb
791.43068/8
Marketing to moviegoers a handbook of strategies and tactics / [electronic resource] : Robert Marich. - 3rd ed. - Carbondale : Southern Illinois University Press, c2013. - xi, 417 p. : ill.
Includes index.
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Motion pictures--Marketing.
Motion pictures--Distribution.
Electronic books.
PN1995.9.M29 / M37 2013eb
791.43068/8