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Marketing to moviegoers

by Marich, Robert.
Additional authors: ebrary, Inc.
Edition statement:3rd ed. Published by : Southern Illinois University Press, (Carbondale :) Physical details: xi, 417 p. : ill.
Subject(s): Motion pictures -- Marketing. | Motion pictures -- Distribution. | Electronic books.
Year: 2013
Online resources:
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Includes index.

Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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