Gordon, Ian H.
Managing the new customer relationship strategies to engage the social customer and build lasting value / [electronic resource] : Ian H. Gordon. - Hoboken, N.J. : Wiley, 2013. - xxi, 327 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Relationship marketing.
Customer relations--Management.
Social media--Marketing.
Electronic books.
HF5415.55 / .G67 2013eb
Managing the new customer relationship strategies to engage the social customer and build lasting value / [electronic resource] : Ian H. Gordon. - Hoboken, N.J. : Wiley, 2013. - xxi, 327 p. : ill.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Relationship marketing.
Customer relations--Management.
Social media--Marketing.
Electronic books.
HF5415.55 / .G67 2013eb