Rongo Univesity Library catalog › Details for: Managing the new customer relationship

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Managing the new customer relationship

by Gordon, Ian H.

Additional authors: ebrary, Inc.

Published by : Wiley, (Hoboken, N.J. :) Physical details: xxi, 327 p. : ill.

Subject(s): Relationship marketing. | Customer relations -- Management. | Social media -- Marketing. | Electronic books.

Year: 2013

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10677847
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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