Greener marketing a global perspective on greening marketing practice / [electronic resource] :
edited by Martin Charter and Michael Jay Polonsky.
- 2nd ed.
- Sheffield : Greenleaf Pub., 1999.
- 432 p. : ill., maps.
Includes bibliographical references and index.
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Green marketing.
Electronic books.
HF5413 / .G74 1999eb
658.8/02
Includes bibliographical references and index.
section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Green marketing.
Electronic books.
HF5413 / .G74 1999eb
658.8/02