Rongo Univesity Library catalog › Details for: Greener marketing

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Greener marketing

Additional authors: Charter, Martin. | Polonsky, Michael J. | ebrary, Inc.

Edition statement:2nd ed. Published by : Greenleaf Pub., (Sheffield :) Physical details: 432 p. : ill., maps.

Subject(s): Green marketing. | Electronic books.

Year: 1999

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10650147
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

section 1. Strategic developments -- section 2. Greening the 'Marketing Mix' -- section 3. Case studies.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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