Sternkopf, Sylva-Mich�ele.
English in marketing international communication strategies in small and medium-sized enterprises / [electronic resource] : Sylva-Mich�ele Sternkopf. - Berlin : Frank & Timme, 2005. - 379 p. : ill.
Includes bibliographical references.
pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
In English with a contribution in German.
Communication in marketing.
Communication, International.
International business enterprises.
Business communication.
Electronic books.
HF5415.123 / .S74 2005eb
English in marketing international communication strategies in small and medium-sized enterprises / [electronic resource] : Sylva-Mich�ele Sternkopf. - Berlin : Frank & Timme, 2005. - 379 p. : ill.
Includes bibliographical references.
pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
In English with a contribution in German.
Communication in marketing.
Communication, International.
International business enterprises.
Business communication.
Electronic books.
HF5415.123 / .S74 2005eb