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English in marketing

by Sternkopf, Sylva-Mich�ele.
Additional authors: ebrary, Inc.
Published by : Frank & Timme, (Berlin :) Physical details: 379 p. : ill.
Subject(s): Communication in marketing. | Communication, International. | International business enterprises. | Business communication. | Electronic books.
Year: 2005
Online resources:
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Includes bibliographical references.

pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

In English with a contribution in German.

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