The brand gym (Record no. 114889)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01781nam a2200361 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Taylor, David, |
| 245 14 - TITLE STATEMENT | |
| Title | The brand gym |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester, U.K. : |
| Name of publisher | Wiley, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 239 p. : |
| Other physical details | ill. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products. |
| Topical Term | Product management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nichols, David, |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10469803 |
| 520 ## - SUMMARY, ETC. | |
| -- | Provided by publisher. |
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