Rongo Univesity Library catalog › Details for: The brand gym

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The brand gym

by Taylor, David,

Additional authors: Nichols, David, -- 1967- | ebrary, Inc.

Edition statement:2nd ed. Published by : Wiley, (Chichester, U.K. :) Physical details: xiv, 239 p. : ill.

Subject(s): Brand name products. | Product management. | Electronic books.

Year: 2010

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10469803
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- Provided by publisher.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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