The accidental library marketer (Record no. 125394)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01812nam a2200325 a 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dempsey, Kathy, |
| 245 14 - TITLE STATEMENT | |
| Title | The accidental library marketer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Medford, N.J. : |
| Name of publisher | Information Today, |
| Year of publication | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 294 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Libraries |
| Topical Term | Libraries |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10492817 |
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