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The accidental library marketer

by Dempsey, Kathy,
Additional authors: ebrary, Inc.
Published by : Information Today, (Medford, N.J. :) Physical details: xvi, 294 p. : ill.
Subject(s): Libraries -- Marketing. | Libraries -- Public relations. | Electronic books.
Year: 2009
Online resources:
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Includes bibliographical references and index.

How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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