Brand management (Record no. 150321)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01236nam a2200313Ia 4500 |
| 245 00 - TITLE STATEMENT | |
| Title | Brand management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bradford : |
| Name of publisher | Emerald, |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | p. 531-712. |
| 490 1# - SERIES STATEMENT | |
| Series statement | European journal of marketing ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | De Chernatony, L. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10246195 |
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