Rongo Univesity Library catalog › Details for: Brand management

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Brand management

Additional authors: De Chernatony, L. -- (Leslie) | ebrary, Inc.

Series: European journal of marketing ; . v. 42, no. 5/6 Published by : Emerald, (Bradford :) Physical details: p. 531-712.

Subject(s): Branding (Marketing) -- Management. | Marketing. | Electronic books.

Year: 2008

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10246195
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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