Consumer behaviour and advertising management (Record no. 156277)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01180nam a2200301 a 4500 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Khan, Matin A. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behaviour and advertising management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | New Age International (P) Ltd., Publishers, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 374 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Consumer behaviour -- pt. 2. Advertising management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior. |
| Topical Term | Advertising |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10318696 |
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