Rongo Univesity Library catalog › Details for: Consumer behaviour and advertising management

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Consumer behaviour and advertising management

by Khan, Matin A.

Additional authors: ebrary, Inc.

Published by : New Age International (P) Ltd., Publishers, (New Delhi :) Physical details: xv, 374 p. : ill.

Subject(s): Consumer behavior. | Advertising -- Management. | Electronic books.

Year: 2006

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10318696
- An electronic book accessible through the World Wide Web; click to view

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Includes index.

pt. 1. Consumer behaviour -- pt. 2. Advertising management.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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