Strategic partnerships (Record no. 156707)

000 -LEADER
fixed length control field 02007nam a2200337Ia 4500
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Wallace, Robert L.,
245 10 - TITLE STATEMENT
Title Strategic partnerships
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chicago, Ill. :
Name of publisher Dearborn Trade,
Year of publication c2004.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xv, 207 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The what of joint venturing -- Case study: the State of Maryland -- The why of joint venturing -- Case study: Michael Scales and Tim Alston -- Case study: Procter & Gamble -- The strategic partnership model: a roadmap for a successful joint venture -- Case study: Ford Motor Company -- Trust: it must be a two-way street -- Case study: Microsoft -- Don't lose your MOGO -- Case study: the Broadview Group, Inc -- Is your organization ready? -- Case study: Freddie Mac -- Knowing your partner -- Case study: NMSCD -- Making it work -- Case study: Toyota -- Legal aspects and exit strategies -- Case study: Verizon -- When losing is winning -- Case study: Kodak.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Joint ventures.
Topical Term Strategic alliances (Business)
Topical Term Entrepreneurship.
Topical Term Joint ventures
Topical Term Strategic alliances (Business)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10062700

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