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Strategic partnerships

by Wallace, Robert L.,
Additional authors: ebrary, Inc.
Published by : Dearborn Trade, (Chicago, Ill. :) Physical details: xv, 207 p. : ill.
Subject(s): Joint ventures. | Strategic alliances (Business) | Entrepreneurship. | Joint ventures -- Case studies. | Strategic alliances (Business) -- Case studies. | Electronic books.
Year: 2004
Online resources:
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Includes index.

The what of joint venturing -- Case study: the State of Maryland -- The why of joint venturing -- Case study: Michael Scales and Tim Alston -- Case study: Procter & Gamble -- The strategic partnership model: a roadmap for a successful joint venture -- Case study: Ford Motor Company -- Trust: it must be a two-way street -- Case study: Microsoft -- Don't lose your MOGO -- Case study: the Broadview Group, Inc -- Is your organization ready? -- Case study: Freddie Mac -- Knowing your partner -- Case study: NMSCD -- Making it work -- Case study: Toyota -- Legal aspects and exit strategies -- Case study: Verizon -- When losing is winning -- Case study: Kodak.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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