All-out for victory! (Record no. 168030)

000 -LEADER
fixed length control field 02056nam a2200325 a 4500
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 940.53/1
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Jones, John Bush.
245 10 - TITLE STATEMENT
Title All-out for victory!
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Waltham, Mass. :
Name of publisher Brandeis University Press ;
Place of publication Hanover [N.H.] :
Name of publisher Published by University Press of New England,
Year of publication c2009.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xi, 314 p. :
Other physical details ill. (some col.).
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Advertising, Magazine
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10319037

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