Understanding media users (Record no. 170651)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01925nam a2200337 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wilson, Tony, |
| 245 10 - TITLE STATEMENT | |
| Title | Understanding media users |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester ; |
| -- | Malden, MA : |
| Name of publisher | Wiley-Blackwell, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 219 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Mass media |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10301329 |
No items available.