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Understanding media users

by Wilson, Tony,
Additional authors: ebrary, Inc.
Published by : Wiley-Blackwell, (Chichester ; | Malden, MA :) Physical details: 219 p.
Subject(s): Mass media -- Audiences. | Electronic books.
Year: 2009
Online resources:
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Includes bibliographical references (p. [176]-203) and index.

A passive audience? Structuralist and effects studies -- The active audience : speaking subjects -- Perceiving is believing : from phenomenology to media user theory -- Meanings are ours : reader response and audience studies -- The projecting audience : from cinema to cellphone -- A phenomenology of phone use : pervasive play and the ludification of culture -- Selling on screen : from media hermeneutics to marketing communication -- Buying brandscapes : a phenomenology of perception and purchase -- Consumer-citizens : crossing cultures in cyberspace -- Media user theory : going beyond accumulation of audiences.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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