Strategic marketing in tourism services (Record no. 184043)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01318nam a2200313 a 4500 |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic marketing in tourism services |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Bingley, U.K. : |
| Name of publisher | Emerald, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xl, 377 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Tourism |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tsiotsou, Rodoula H. |
| Personal name | Goldsmith, Ronald E. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10571118 |
No items available.