Rongo Univesity Library catalog › Details for: Strategic marketing in tourism services

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Strategic marketing in tourism services

Additional authors: Tsiotsou, Rodoula H. | Goldsmith, Ronald E. | ebrary, Inc.

Edition statement:1st ed. Published by : Emerald, (Bingley, U.K. :) Physical details: xl, 377 p. : ill.

Subject(s): Tourism -- Marketing. | Electronic books.

Year: 2012

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10571118
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

pt. 1. Target marketing -- pt. 2. Branding -- pt. 3. Relationship marketing -- pt. 4. Experiential marketing -- pt. 5. E-marketing.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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