Brand aid (Record no. 227993)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02052nam a2200421 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 361.2/6 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Richey, Lisa Ann. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand aid |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Minneapolis [Minn.] : |
| Name of publisher | University of Minnesota Press, |
| Year of publication | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 253 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | "A Quadrant Book." |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Economic assistance |
| Topical Term | Celebrities |
| Topical Term | Social entrepreneurship. |
| Topical Term | Social responsibility of business. |
| Topical Term | Branding (Marketing) |
| Topical Term | Consumption (Economics) |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ponte, Stefano. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10461002 |
No items available.