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Brand aid

by Richey, Lisa Ann.
Additional authors: Ponte, Stefano. | ebrary, Inc.
Published by : University of Minnesota Press, (Minneapolis [Minn.] :) Physical details: xv, 253 p. : ill.
Subject(s): Economic assistance -- Developing countries. | Celebrities -- Political activity. | Social entrepreneurship. | Social responsibility of business. | Branding (Marketing) -- Social aspects. | Consumption (Economics) -- Social aspects. | Electronic books.
Year: 2011
Online resources:
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"A Quadrant Book."

Includes bibliographical references and index.

Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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