Bite-sized marketing (Record no. 242056)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01757nam a2200373 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 021.7 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Dowd, Nancy, |
| 245 10 - TITLE STATEMENT | |
| Title | Bite-sized marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | American Library Association, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 140 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Libraries |
| Topical Term | Libraries |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Evangeliste, Mary. |
| Personal name | Silberman, Jonathan, |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10469318 |
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