Rongo Univesity Library catalog › Details for: Bite-sized marketing

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Bite-sized marketing

by Dowd, Nancy,

Additional authors: Evangeliste, Mary. | Silberman, Jonathan, -- 1982- | ebrary, Inc.

Published by : American Library Association, (Chicago :) Physical details: xi, 140 p. : ill.

Subject(s): Libraries -- Marketing. | Libraries -- Public relations. | Electronic books.

Year: 2010

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10469318
- An electronic book accessible through the World Wide Web; click to view

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Includes index.

Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices.

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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