Generating buy-in (Record no. 45630)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01787nam a2200337Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4/5 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Walton, Mark S., |
| 245 10 - TITLE STATEMENT | |
| Title | Generating buy-in |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | American Management Association, |
| Year of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 108 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in management. |
| Topical Term | Leadership. |
| Topical Term | Persuasion (Psychology) |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10075585 |
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