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Generating buy-in

by Walton, Mark S.,
Additional authors: ebrary, Inc.
Published by : American Management Association, (New York :) Physical details: xviii, 108 p.
Subject(s): Communication in management. | Leadership. | Persuasion (Psychology) | Electronic books.
Year: 2004
Online resources:
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Includes bibliographical references (p. 95-97) and index.

Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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