The book of business awesome (Record no. 82655)

000 -LEADER
fixed length control field 01593nam a2200337 a 4500
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/12
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Stratten, Scott.
245 14 - TITLE STATEMENT
Title The book of business awesome
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken, N.J. :
Name of publisher John Wiley & Sons, Inc.,
Year of publication c2012.
300 ## - PHYSICAL DESCRIPTION
Number of Pages ix, 123, ix, 127 p. :
Other physical details col. ill.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Relationship marketing.
Topical Term Customer relations.
Topical Term Management.
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://site.ebrary.com/lib/rucke/Doc?id=10583375

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