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The book of business awesome

by Stratten, Scott.

Additional authors: ebrary, Inc.

Published by : John Wiley & Sons, Inc., (Hoboken, N.J. :) Physical details: ix, 123, ix, 127 p. : col. ill.

Subject(s): Relationship marketing. | Customer relations. | Management. | Electronic books.

Year: 2012

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10583375
- An electronic book accessible through the World Wide Web; click to view

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How one man changed a billion-dollar brand -- Marketing is a verb -- Remarry your current customers -- The sun rises online.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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