The persona lifecycle (Record no. 83066)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01372nam a2200349Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5/03 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pruitt, John. |
| 245 14 - TITLE STATEMENT | |
| Title | The persona lifecycle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Amsterdam ; |
| -- | Boston : |
| Name of publisher | Elsevier : |
| -- | Morgan Kaufmann Publishers, an imprint of Elsevier, |
| Year of publication | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 724 p. : |
| Other physical details | col. ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management. |
| Topical Term | New products. |
| Topical Term | Research, Industrial. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Adlin, Tamara. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10138281 |
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