Rongo Univesity Library catalog › Details for: The persona lifecycle

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The persona lifecycle

by Pruitt, John.

Additional authors: Adlin, Tamara. | ebrary, Inc.

Published by : Elsevier : | Morgan Kaufmann Publishers, an imprint of Elsevier, (Amsterdam ; | Boston :) Physical details: xvii, 724 p. : col. ill.

Subject(s): Product management. | New products. | Research, Industrial. | Electronic books.

Year: 2006

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10138281
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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