Store wars (Record no. 83318)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01790nam a2200361 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381./1 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Thain, Greg, |
| 245 10 - TITLE STATEMENT | |
| Title | Store wars |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester, West Sussex, U.K. : |
| Name of publisher | Wiley, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 294 p. : |
| Other physical details | ill. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Retail trade. |
| Topical Term | Marketing. |
| Topical Term | Consumer goods. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bradley, John, |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10582604 |
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