Rongo Univesity Library

Your cart is empty.

Store wars

by Thain, Greg,
Additional authors: Bradley, John, -- 1957- | ebrary, Inc.
Edition statement:2nd ed. Published by : Wiley, (Chichester, West Sussex, U.K. :) Physical details: xiv, 294 p. : ill.
Subject(s): Retail trade. | Marketing. | Consumer goods. | Electronic books.
Year: 2012
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)
No physical items for this record

Includes bibliographical references and index.

Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

There are no comments on this title.

to post a comment.

Powered by Koha