The buying brain (Record no. 83901)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01347nam a2200361Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Pradeep, A. K., |
| 245 14 - TITLE STATEMENT | |
| Title | The buying brain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ : |
| Name of publisher | Wiley ; |
| Place of publication | Chichester : |
| Name of publisher | John Wiley [distributor], |
| Year of publication | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 252 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Neuromarketing. |
| Topical Term | Consumer behavior. |
| Topical Term | Shopping |
| Topical Term | Marketing |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10419429 |
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