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The buying brain

by Pradeep, A. K.,
Additional authors: ebrary, Inc.
Published by : Wiley ; | John Wiley [distributor], (Hoboken, NJ : | Chichester :) Physical details: xii, 252 p. : ill.
Subject(s): Neuromarketing. | Consumer behavior. | Shopping -- Psychological aspects. | Marketing -- Psychological aspects. | Electronic books.
Year: 2010
Online resources:
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Includes index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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