BRICS and beyond (Record no. 85321)
| 000 -LEADER | |
|---|---|
| fixed length control field | 02438nam a2200373 a 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658/.049 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Jones, Stephanie, |
| 245 10 - TITLE STATEMENT | |
| Title | BRICS and beyond |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chichester [England] : |
| Name of publisher | Wiley, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 267 p. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | International business enterprises |
| Topical Term | Social responsibility of business |
| Topical Term | Diversity in the workplace |
| Topical Term | Industrial management |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10580215 |
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