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BRICS and beyond

by Jones, Stephanie,
Additional authors: ebrary, Inc.
Published by : Wiley, (Chichester [England] :) Physical details: xi, 267 p.
Subject(s): International business enterprises -- Developing countries. | Social responsibility of business -- Developing countries. | Diversity in the workplace -- Developing countries. | Industrial management -- Developing countries. | BRIC countries -- Foreign economic relations. | Electronic books.
Year: 2012
Online resources:
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Includes bibliographical references and index.

Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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