Kellogg on marketing (Record no. 87100)
| 000 -LEADER | |
|---|---|
| fixed length control field | 01238nam a2200337Ia 4500 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 245 00 - TITLE STATEMENT | |
| Title | Kellogg on marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, NJ : |
| Name of publisher | Wiley, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 426 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| Topical Term | Industrial management. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tybout, Alice M. |
| Personal name | Calder, Bobby J. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://site.ebrary.com/lib/rucke/Doc?id=10412476 |
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