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Kellogg on marketing

Additional authors: Tybout, Alice M. | Calder, Bobby J. | J.L. Kellogg Graduate School of Management. | ebrary, Inc.

Edition statement:2nd ed. Published by : Wiley, (Hoboken, NJ :) Physical details: xix, 426 p.

Subject(s): Marketing. | Industrial management. | Electronic books.

Year: 2010

Online resources:

http://site.ebrary.com/lib/rucke/Doc?id=10412476
- An electronic book accessible through the World Wide Web; click to view

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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