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Media and the American child

by Comstock, George A.
Additional authors: Scharrer, Erica. | Comstock, George A. -- Television and the American child. | ebrary, Inc.
Published by : Elsevier, (Burlington, MA :) Physical details: xiv, 373 p. : ill.
Subject(s): Television and children -- United States. | Mass media and children -- United States. | Mass media and teenagers -- United States. | Children and violence -- United States. | Youth and violence -- United States. | Massamedia. | Kinderen. | Verenigde Staten. | Electronic books.
Year: 2007
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"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--p. xii.

Includes bibliographical references (p. 307-349) and indexes.

Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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