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Beyond world class

by Ross, Alan M.
Additional authors: Murphey, Cecil. | ebrary, Inc.
Published by : Dearborn Trade Pub., (Chicago, IL :) Physical details: ix, 228 p.
Subject(s): Corporate culture. | Customer relations. | Human capital. | Success in business. | Electronic books.
Year: 2002
Online resources:
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A business parable -- Becoming a beyond world class company -- Strategy toward beyond world class -- Building covenantal relationships -- Seeing the customers' future: four power questions -- Covenanting with customers: five significant questions -- Beyond marketing 101: continuous solutions development -- The model of a solution -- Covenanting with employees -- Building a character culture -- Culture character: humility -- Culture character: sponsoring champions -- Culture character: integrity and modeling -- Culture character: fairness and caring -- An uncommon passion.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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