Persuasion in society /
Published by : Sage Publications, (Thousand Oaks, Calif. :) Physical details: xxvi, 414 p. : ill. ; 24 cm. ISBN:0761919074 (cloth : alk. paper); 0761919082 (pbk. : alk. paper). Year: 2001| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Long Loan Books
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Rongo University Library
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Non-fiction | HM1196 .S56 2001 (Browse shelf) | Available | 20153773 |
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| HM1166 .M36 2010 Reflect & relate : an introduction to interpersonal communication | HM1166.M36 2010 Reflect & Relate: | HM1166 .W47 2006 Understanding interpersonal communication : making choices in changing times | HM1196 .S56 2001 Persuasion in society / | HM1206 .B44 2004 Communication : principles for a lifetime | HM1211 .I57 2009 Intercultural communication : | HM1211 .I57 2009 Intercultural communication : |
Includes bibliographical references and index.
Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.
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