Rongo Univesity Library catalog › Details for: Creative strategy in advertising /

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Creative strategy in advertising /

by Jewler, A. Jerome. Series: Wadsworth series in mass communication Edition statement:2nd ed. Published by : Wadsworth, (Belmont, Calif. :) Physical details: xvi, 304 p. : ill. ; 24 cm. ISBN:0534038794 (pbk.).

Subject(s): Advertising copy. | Advertising layout and typography.

Year: 1985 List(s) this item appears in: School of Infocoms

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Long Loan Books	Rongo University Library Welcome to RUC OPAC General Stacks	Non-fiction	HF5825 .J46 1985 (Browse shelf)	Available

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Previous	HF5823 .B387 2018 Advertising and promotion : an integrated marketing communications perspective /	HF5823 .B387 2018 Advertising and promotion : an integrated marketing communications perspective /	HF5823 .S53 2011 Advertising ; Planning and implemention	HF5825 .J46 1985 Creative strategy in advertising /	HF5825.S9 1987 How to Understand and Use Design and Layout	HF5828.4.F54 2005 Career Opportunities in Advertising and Public Relations	HF6161.C44 D5 1996 Fashion advertising and promotion /	Next

Includes index.

Bibliography: p. 293-294.

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