Rongo Univesity Library

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1.
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Powers of persuasion the inside story of British advertising : 1951-2000 / by Fletcher, Winston. Publication: Oxford ; | New York : Oxford University Press, 2008 . 288 p., [16] p. of plates : Date: 2008 Availability: No items available:

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2.
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5,110 days in Tokyo and everything's hunky-dory the marketer's guide to advertising in Japan / by Mooney, Sean, Publication: Westport, Conn. : Quorum Books, 2000 . xvi, 214 p. : Date: 2000 Availability: No items available:

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Ethics and manipulation in advertising answering a flawed indictment / by Phillips, Michael J. Publication: Westport, Conn. : Quorum, 1997 . x, 207 p. Date: 1997 Availability: No items available:

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Seeing spots a functional analysis of presidential television advertisements, 1952-1996 / by Benoit, William L. Publication: Westport, Conn. : Praeger, 1999 . xii, 238 p. : Date: 1999 Availability: No items available:

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Personalities and products a historical perspective on advertising in America / by Applegate, Edd. Publication: Westport, Conn. : Greenwood Press, 1998 . xii, 178 p. Date: 1998 Availability: No items available:

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The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s / by Garvey, Ellen Gruber. Publication: New York : Oxford University Press, 1996 . viii, 230 p. : Date: 1996 Availability: No items available:

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As heard on TV popular music in advertising / by Klein, Bethany. Publication: Farnham, England ; | Burlington, VT : Ashgate, 2009 . 168 p. Date: 2009 Availability: No items available:

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The economy of icons how business manufactures meaning / by Sternberg, Ernest, Publication: Westport, Conn. : Praeger, 1999 . x, 176 p. Date: 1999 Availability: No items available:

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One-to-one web marketing build a relationship marketing strategy one customer at a time / by Allen, Cliff, Publication: New York : John Wiley, 2001 . xv, 351 p. : , "Wiley computer publishing". | Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998. | Includes index. Date: 2001 Availability: No items available:

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11.
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In search of the obvious the antidote for today's marketing mess / by Trout, Jack. Publication: Hoboken, N.J. : John Wiley & Sons, 2008 . xv, 208 p. Date: 2008 Availability: No items available:

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12.
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Mediaspeak three American voices / by Fox, Roy F. Publication: Westport, Conn. : Praeger, 2001 . xv, 225 p. : Date: 2001 Availability: No items available:

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13.
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Marketing on the Internet seven steps to building the Internet into your business / by Zimmerman, Jan. Publication: Gulf Breeze, Fla. : Maximums Press, 2002 . xxvii, 456 p. , Includes index. Date: 2002 Availability: No items available:

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Relationship marketing in professional services a study of agency-client dynamics in the advertising sector / by Halinen, Aino, Publication: London ; | New York : Routledge, 1997 . xiv, 373 p. : Date: 1997 Availability: No items available:

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Developing advertising with qualitative market research by Wardle, Judith. Publication: London ; | Thousand Oaks, CA : Sage, 2002 . xvi, 135 p. : Date: 2002 Availability: No items available:

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Guerrilla marketing for dummies by Margolis, Jonathan. Publication: Hoboken, NJ : | Chichester : Wiley ; | John Wiley [distributor], 2008 . xxiv, 351 p. : Date: 2008 Availability: No items available:

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17.
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Choices and changes interest groups in the electoral process / by Franz, Michael M., Publication: Philadelphia : Temple University Press, 2008 . xii, 225 p. : Date: 2008 Availability: No items available:

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19.
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Powers of persuasion the inside story of British advertising : 1951-2000 / by Fletcher, Winston. Publication: Oxford ; | New York : Oxford University Press, 2008 . 288 p., [16] p. of plates : Date: 2008 Availability: No items available:

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20.
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5,110 days in Tokyo and everything's hunky-dory the marketer's guide to advertising in Japan / by Mooney, Sean, Publication: Westport, Conn. : Quorum Books, 2000 . xvi, 214 p. : Date: 2000 Availability: No items available:

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